Wednesday, 1 February 2012

Now look at each platform individually

E-Media  can be a negative impact for film promoters and film creators, as they may lose customers and money due to piracy on the internet, as more and more websites are being created to allow everyone to watch the latest movies via streamed. This is beneficial for the audience as they don’t have to spend money going to cinemas to watch it but sit at home and watch it on the internet; however this will affect the film creators as they may not make their money back due to piracy consumed from their targeted audience.

Tv versus internet, tv gets defeated by internet as more people consume the internet to watch their programmes if they miss it or dont have access to TV, for example they would go on BBC iPlayer to watch some programmes if BBC programes are their type. However if they miss other programmes on other channles they are most likely to go on YouTube and watch their programmes uploaded on there, this is a possitive impact for them but a negative impact for TV creaters as the demand will decrease due to new development in technology.

How does the industry promote film to audiences using Print media, E-Media, Moving Image?

Films are promoted by Print Media from Magazines and newspapers. Film magazines are more useful for audiences to find out the latest about a new movie being released, As magazine will contain text explaining what the movie is going to be about and what famous actors are going to be featured in the movie.  This is promoting the film and the actors to audiences allowing them to know more about the film they are going to watch when it’s released.
Moving-Image is a platform in the media that is very well known as it features trailers,  and music videos of songs that have been used in the film. Trailers are most popular to all audiences that want to find out more about a movie being released as it a trailer promotes the movie by showing some of the main scenes in the movie in a short 2-3min clip.
Print media is being defeated by E-media as more people globally are using the internet more rather than watching TV, for example YouTube contains videos of film trailers, film interviews, and movie award festivals. However this promotes the film but may be a disadvantage of film creators as they may have spent a lot of money featuring trailers on TV in which their target audience may not be watching TV due to YouTube and other internet websites which allows you to watch videos.